Suzanne and Rich Connelly started Habitat Clothes in 1999 when Suzanne was 8 months pregnant and raising a three year-old. As Suzanne’s own body changed through pregnancy and beyond, Suzanne looked to create comfort through style for the woman she was- and the women she knew.
They started small, with a thoughtfully designed T-Shirt line of just eight styles. At the next trade show, they presented the collection beside other brands without telling buyers it was their own collection. The line sold upwards of $50,000 that day.
Little by little, their basement filled with orders. Then their entire first floor and up. Neighbors helped fulfill shipments from the dining room table, accounts provided real-time customer feedback that was woven right into the designs.
Thanks to this ever growing community, Habitat Clothing now sells to 1200 specialty stores across the country and online. Truly homegrown, boutique style
"I strive to enhance women's style, not dictate it. Hence my obsession with creating wearable, stylish clothing that looks great, goes anywhere and fits well - the clothes you truly live in." - Suzanne Williams, Habitat Clothing Founder