The Smartwool community is a collection of people who believe that time outside is valuable, restorative, and essential for everyone. When they started making socks back in 1994, the founders simply wanted to be able to ski longer without getting cold toes.
That’s when they discovered the benefits of Merino wool as a performance fabric. It was soft (softer than any wool they had ever felt), moisture-wicking, thermoregulating (warm when it’s cold, and cool when it’s warm), sustainable, and odor-neutralizing—helping to keep feet dry, comfortable, and warm for longer than the synthetic socks they were wearing at the time. It worked so well, in fact, that we use it in almost every single item we make.
This brand was built on the desire to be comfortable on outdoor adventures— go farther and experience more. existing to enable every adventure, whether it’s taking your dog for a walk on a chilly morning or summiting an unclimbed peak in the Himalayas.